Juarez Filho

AI Product Designer | Agentic Systems | Design Engineer

Dublin, IE.

About

Highly accomplished AI Product Designer with 8 years of product design expertise, including 3 years specializing in AI and agentic systems. Leverages a deep background in software engineering to drive end-to-end product development, from problem shaping to shipping with engineering, with a focus on human-in-the-loop UX in regulated enterprise and fintech environments. Proven ability to challenge briefs, make data-backed trade-offs, and deliver innovative, transparent, and controllable AI solutions that balance automation with human oversight.

Work

Sideprobe

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Founder (Independent Product)

Dublin, Dublin, Ireland

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Summary

Led end-to-end strategy, UX, and development for Sideprobe, a private AI copilot for live macOS conversations, emphasizing user trust and on-device model performance.

Highlights

Designed intelligent agent timing for a live macOS AI copilot, reducing interruptions from one every 12 seconds to a natural conversational pace grounded in user speech.

Developed configurable agent roles, instructions, and checklists, empowering users to customize assistance without agents taking over live conversations.

Prioritized user trust by removing a non-transparent citations feature and defaulting to a faster local model, improving response time from 6 minutes to 54 seconds for equivalent answers.

Owned and executed the entire product lifecycle, from strategic vision and UX design to privacy implementation and shipping the product in code with Claude.

Fenergo

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Lead AI Product Designer

Dublin, Dublin, Ireland

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Summary

Led design for FenAI, an agentic platform transforming KYC/AML compliance for financial institutions by enabling agents to act on workflows while ensuring human oversight and explainability.

Highlights

Led design for the FenAI agentic platform, translating complex KYC/AML compliance requirements into intuitive agentic workflows that empower financial institutions while maintaining human oversight.

Engineered transparent human-agent interaction models, designing interfaces for inspecting agent actions, audit trails, and reasoning to ensure explainable and auditable regulated decisions.

Challenged leadership's push for full automation, leveraging research and industry best practices to establish a human-in-the-loop operating model for FenAI, ensuring accountability in a regulated environment.

Designed and built an internal Design Studio tool generating consistent prototypes from design systems, brand guidelines, and personas, adopted by a 6-member design team and rolling out to the product organization.

Developed an AI-assisted research platform streamlining the full study lifecycle, from planning and scripting to scheduling and leadership reporting, with persona signal validation by researchers.

Defined enterprise integration strategies for client systems with FenAI agents using MCP and agent-to-agent (A2A) protocols, ensuring seamless interoperability.

Wellness Tech Startup (v1 pilot)

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Lead AI Product Designer

Dublin, Dublin, Ireland

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Summary

Drove rapid design exploration for a v1 wellness tech pilot, focusing on explainable AI recommendations and accelerated product development.

Highlights

Designed transparent matching-algorithm interfaces, integrating explainability layers to clarify *why* specific wellness plans were recommended to individual users.

Accelerated product development by wireframing 20+ core feature variations in a single sprint using AI tools, significantly expediting founder decision-making.

Genesys

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Staff Product Designer

Dublin, Dublin, Ireland

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Summary

Led strategic initiatives for Digital Workplace Experience, securing leadership buy-in and designing enterprise performance dashboards.

Highlights

Led the Digital Workplace Experience initiative, successfully writing the investment case that secured crucial FY25 leadership buy-in for strategic development.

Designed comprehensive performance dashboards for leadership and account executives, collaborating with cross-functional teams to deliver critical enterprise insights.

Ensured design feasibility by building prototypes for the Employee Central Hub directly on the ServiceNow UI Kit, aligning solutions with existing platform capabilities.

Wayflyer

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Lead Product Designer (Design Systems)

Dublin, Dublin, Ireland

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Summary

Established Wayflyer's inaugural design system, significantly reducing product development time and integrating accessibility at a foundational level.

Highlights

Built Wayflyer's first comprehensive design system, reducing product development time by 40% through reusable components and streamlined design-to-engineering handoffs.

Launched a rapid-response 'design as a service' function during hyper-growth, accelerating feature delivery from days to hours for critical business needs.

Integrated WCAG compliance directly into core design system components, proactively addressing accessibility requirements at scale rather than reactive feature-by-feature fixes.

Enterprise RegTech Solutions (ERS)

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Lead Product Designer

Dublin, Dublin, Ireland

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Summary

Established and led the UX practice at ERS, taking regulatory products from concept to launch for public-sector and enterprise clients.

Highlights

Established the company's first UX practice, successfully leading products from initial concept to market launch (0 to 1) within the regulated technology sector.

Owned end-to-end design for a suite of regulatory products, translating complex legal requirements into intuitive user interfaces for clients including the Irish Aviation Authority (IAA).

Led a small design team and created a centralized design system, ensuring consistency and efficiency across multiple enterprise applications.

ERS

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UX Engineer / Senior Frontend Developer

Dublin, Dublin, Ireland

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Summary

Designed, developed, and launched internal tools and delivered production-ready front-end solutions, significantly reducing development costs.

Highlights

Designed, developed, and launched the RegSys Toolkit, an internal low-code form builder empowering non-technical stakeholders to create their own workflows.

Delivered production-ready front-end solutions, reducing development costs by 25% on multi-million contracts for ERS clients through efficient design-to-code implementation.

Education

IFAL

Maceió, Alagoas, Brazil
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Bachelor's Degree Computer Systems Analysis

Languages

English

Brazilian Portuguese

Certificates

Business Innovation Certificate

IDEO U

Product Designer Certification

Uxcel

Digital Product Manager

ProductSide

Design Thinking Bootcamp

Interaction Design Foundation

User Experience Nanodegree

Udacity

Skills

AI & Prototyping

Claude Code, MCP, Agent-to-agent protocols, On-device models, Local models (Ollama, Gemma), Prompt engineering, Model evaluation, AI-native prototyping, Agentic Systems.

Product Design

Figma, Claude Design, FigJam, Storybook, Design tokens, Design systems, WCAG, UX Design, UI Design, End-to-end design, 0 to 1 product development, Human-in-the-loop UX.

Software Engineering

React, TypeScript, Tailwind, Next.js, Rust, Swift, Supabase, Firebase, Frontend Development, UX Engineering.

Strategic & Leadership

End-to-end ownership, Product strategy, Stakeholder management, Challenging briefs, Trade-off analysis, Design operations, Research operations, Investment cases, Team leadership.

Industry Expertise

Regulated enterprise, Fintech, KYC/AML compliance, Financial institutions, Public sector, Enterprise integration.